We’re excited to share some big news: Pow Food At Home is rebranding to NUUDA. This is more than just a name change, it’s a bold step towards clarity, growth, and greater impact. NUUDA is here to make personalised nutrition effortless, with ready meals and flexible plans that adapt to you.
Here’s everything you need to know.
Why are we rebranding?
We created NUUDA to bring more clarity to what we do. While Pow Food At Home served thousands of customers with nutrition led meals, we wanted a brand that could grow with you - one that reflects our mission to lead in personalised, nutrition-first ready meals.
NUUDA is about going beyond just healthy food and giving you intelligent meal plans that fit your body, lifestyle, and goals.
What does “NUUDA” mean?
Inspired by the Latin word for “naked”, NUUDA is about stripping food back to its natural best. That means:
- Wholefoods at the core
- No additives, fillers, or hidden nasties
- Transparency in how we cook and source ingredients
Simply put, NUUDA is real food, with nothing to hide.
Who created NUUDA?
NUUDA was born from the vision of mother and daughter duo Ali and Emily, who combined their backgrounds in high-end catering, nutritional science, and lived experience.
Their mission? To make food that not only tastes amazing, but also supports your wellbeing every day.
How is NUUDA different from Pow Food At Home?
With NUUDA you’ll get:
- Personalised nutrition plans designed by expert nutritionists and curated by AI
- Flexible subscriptions you can adapt as your needs change
- Greater variety: breakfasts, snacks, drinks, and meals all in one place
- Adaptive support: whether it’s energy, gut health, hormonal balance, or weight goals, your plan grows with you
What stays the same?
Our ethos hasn’t changed. You’ll still enjoy:
- Meals made with integrity and natural ingredients
- Organic produce wherever possible
- A responsible, sustainable approach to cooking and packaging
- Our current product line up is remaining the same with new meals and bundles being added
What are the benefits of the new subscriptions?
Everybody is different. That’s why NUUDA subscriptions are designed to flex around you.
- Tailored to you: Your plan reflects your preferences, health needs, and goals
- Flexible nourishment: Choose automatic rotations or select meals in advance
- Everyday support: Whether it’s boosting fibre, increasing plant points, or supporting brain health, there’s a plan for every stage of life
- Guided by experts: Nutritional insights included to help you get the most from your meals
Will I still be able to order one off meals?
Yes — but we encourage you to explore our personalised plans, which take away the guesswork and make healthy eating truly effortless.
When is the change happening?
The rebrand officially launches October 1st, 2025. From that day forward, Pow Food At Home will become NUUDA.
What should I do if I’m already a customer?
Nothing at all — your favourites will still be here. If you’re a subscriber, you’ll be given the option to keep your plan as is, or upgrade to a personalised subscription for even more flexibility.
What’s the big picture?
We believe how we nourish our bodies is where it all starts. To live fully, to work, love, and thrive — we need food that adapts with us. That’s why we created NUUDA: nutrition led meals and plans that give you everything you need, and nothing you don’t.
NUUDA. Welcome to a nuu way to eat.
If you have any questions about the rebrand please do drop us an email at hello@powfood.co.uk