CEO & Founder

With 25 years experience in the Food industry, Ali founded the original Jello Shot and went on to run The Artisanal sandwich company before having a business break for marriage and babies.
In 1998 Ali became a single mother and founded Ravenous, which grew to become one of London’s most notable bespoke Catering and Event’s companies; with MTV, Will Smith and The cannes Film Festival as only a few mentionable clients.

Over the latter years with Ravenous, Ali witnessed the shift in demand for healthy food across her client database and started to specialise in nutritious food for events, which inaugurated the development of POW Food, founded by Ali and her daughter, Emily, in 2017.


Co-Founder & Health Coach

As the Co-Founder of POW Food, Wellness and sustainability is integral to Emily’s life ethos.

With a background in media and TV, Emily practiced as a Health Coach and joined forces with Ali in 2017.

Aside from her role with POW Food, Emily is an established SDGs (Sustainable Development Goals) focused influencer and writer, with a collective Social media following of over 150k.

An Ambassador for Ethical Influencers and MQ Mental Health, Emily organises Mental Health campaigns and has featured on platforms such as The Huffington Post, Balance and Healthista with her work.

If you would like us to design a nutritional plan to help build WELLNESS food into your team feeding programme - please email us to speak to an account manager.

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